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Content Marketing Specialist
Location: Calgary, AB
Job Type: Full-Time, Contract
Description:
We are looking for a Content Marketing Specialist to join our team and enrich our websites with new blog posts, guides, and marketing copy. Your role will focus on developing content that captures the interest of our target audience and promotes our brand.
Responsibilities:
- Research industry-related topics (combining online sources, interviews, and studies).
- Write clear marketing copy to promote our products/services.
Prepare well-structured drafts using Content Management Systems.
Proofread and edit blog posts before publication.
Submit work to editors for input and approval. - Coordinate with marketing and design teams to illustrate articles.
- Conduct simple keyword research and use SEO guidelines to increase web traffic.
- Promote content on social media.
- Identify customers’ needs and gaps in our content and recommend new topics.
- Ensure all-around consistency (style, fonts, images, and tone).
Qualifications:
- Proven work experience as a Content Marketing Specialist or similar role.
- Portfolio of published articles.
- Experience doing research using multiple sources.
- Familiarity with web publications.
- Excellent writing and editing skills in English.
- Hands-on experience with Content Management Systems (e.g., WordPress).
- Ability to meet deadlines.
Benefits:
Competitive salary.
Flexible working hours.
Remote work options.
Training and professional development programs.
Feel free to customize these listings further to match the specific needs and culture of your organization.